Growth Marketing Lead (Fintech)

TL;DR

Growth Marketing Lead (Fintech): Driving consistent pipeline and high-quality leads for the sales team with an accent on outbound growth, field marketing, paid acquisition, and account-based marketing (ABM). Focus on building and optimizing the growth engine, scaling multi-channel experiments, and managing the marketing tech stack to drive revenue for a B2B SaaS API platform.

Location: Must be based in or able to work onsite in New York, NY; Austin, TX; San Francisco, CA; or Washington D.C.

Salary: $160,000–$220,000

Company

hirify.global provides a modern API for connecting consumer financial accounts, combining real-time liability data with payment execution for major financial institutions and fintech apps.

What you will do

• Own the strategy, execution, and reporting of the marketing-sourced pipeline and revenue numbers.
• Lead paid acquisition across all channels, optimizing creative angles, landing page design, and overall performance efficiency.
• Partner with Sales to design bespoke ABM campaigns, including executive dinners and targeted content for high-value banking and fintech prospects.
• Manage and improve the growth marketing tech stack, including HubSpot, Outreach, Clay, and Apollo, ensuring data hygiene.
• Oversee outsourced SDR teams to ensure alignment in messaging, audience segmentation, and performance.
• Launch and optimize growth campaigns for new products, features, and target market segments.

Requirements

• 6+ years of experience in digital marketing, growth, demand generation, or performance marketing in B2B SaaS.
• 3+ years of experience in account-based marketing supporting enterprise and strategic sales motions ($250k+ deals).
• Proven experience building zero to one in a Series A-C startup environment.
• Demonstrated ability to own paid and outbound channels from strategy through execution.
• Strong analytical skills with the ability to present data and identify trends.
• Excellent communication, organization, and collaboration skills to manage multiple initiatives in a fast-paced environment.

Nice to have

• Experience in FinTech or API-first companies.
• Experience marketing to developers (PLG) and bank executives (Enterprise) simultaneously.
• Experience building a Customer Advisory Board or similar high-touch community program.

Culture & Benefits

• Join a tight-knit, collaborative team of 50+ people across four major US cities.
• Work directly with GTM teams in a fast-paced startup environment backed by top-tier investors like Andreessen Horowitz and Y Combinator.
• Opportunity to define and execute the growth roadmap for an API-first product used by millions of consumers.