Principal Product Marketing Manager (Cybersecurity)

TL;DR

Principal Product Marketing Manager (Cybersecurity): Leading strategy and go-to-market execution for Falcon Exposure Management with an accent on product positioning, market analysis, and cross-functional leadership. Focus on translating complex cybersecurity technical capabilities into clear customer value, driving adoption, and shaping the product's market strategy.

Location: Must be based in the US

Salary: $170,000–$260,000

Company

hirify.global is a global leader in cybersecurity, providing an AI-native platform to stop breaches and protect modern organizations.

What you will do

• Define and advance market leadership for Falcon Exposure Management.
• Develop differentiated positioning and messaging for technical cybersecurity products.
• Lead cross-functional go-to-market planning for launches and strategic initiatives.
• Create high-quality content and thought leadership assets for demand generation and field enablement.
• Partner with product management, sales, and executive leadership to align marketing strategies with business goals.
• Guide web strategy and market education efforts.

Requirements

• 12–15+ years of experience in product marketing, product management, or cybersecurity.
• Must be authorized to work in the United States.
• Deep expertise in Exposure Management, vulnerability management, or cloud security.
• Proven track record of building GTM strategies for complex technical software.
• Exceptional writing, storytelling, and executive-level presentation skills.
• Ability to thrive in a fast-paced, high-visibility environment.

Nice to have

• Technical or software engineering background.
• Experience in high-growth, startup, or publicly traded companies.
• Experience utilizing AI tools for marketing productivity.

Culture & Benefits

• Market-leading compensation and equity awards.
• Comprehensive physical and mental wellness programs.
• Competitive vacation and holiday policies.
• Paid parental and adoption leave.
• Professional development and career growth opportunities.
• Collaborative environment with diverse employee networks.