Director of Product Marketing (Cybersecurity)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Director of Product Marketing (Cybersecurity): Driving go-to-market strategy, product positioning, and sales enablement for the Issuance portfolio with an accent on secure credentialing workflows and identity-centric security solutions. Focus on orchestrating cross-functional GTM execution, delivering actionable market intelligence, and defining differentiated value propositions to fuel global market growth.
Location: Hybrid, based in Shakopee, MN, United States
Salary: $160,297–$235,102 per year
Company
A global leader in identity-centric security solutions, serving over 150 countries with innovative, scalable technologies.
What you will do
- Define and execute annual GTM strategic plans aligned with segment priorities.
- Develop sharp, differentiated messaging mapped to specific buyer personas and industry use cases.
- Drive continuous market intelligence to inform product roadmaps and competitive positioning.
- Produce high-value collateral including white papers, playbooks, and competitive battle cards.
- Partner with global sales, product, and channel teams to accelerate demand generation and win rates.
- Lead and mentor a seasoned team to ensure consistent GTM execution and cross-functional alignment.
Requirements
- 5+ years of product marketing experience in ID, card issuance, or security technologies.
- Proven leadership and people-management experience.
- Bachelor’s degree in a relevant field.
- Strong understanding of channel ecosystems and partner-driven GTM motions.
- Exceptional communication and storytelling skills.
- Ability to travel up to 20%, including internationally.
Nice to have
- Master’s degree in marketing or business.
- Experience with digital marketing analytics and competitive intelligence platforms.
- Established relationships across the ID & Card Issuance ecosystem.
Culture & Benefits
- Comprehensive health, dental, and vision insurance programs.
- Generous 401(k) matching contribution.
- Flexible work options including hybrid and remote arrangements.
- Professional development with learning-forward initiatives.
- Paid personal time off and 12 paid holidays.
- Parental leave and education reimbursement programs.
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