Vertical Marketing Manager (Fintech)

TL;DR

Vertical Marketing Manager (Fintech): Developing and delivering institutional-grade content and campaigns to drive crypto adoption among banks, asset managers, and fintech enterprises with an accent on tokenization and digital asset integration. Focus on crafting persuasive sales enablement materials, managing data-driven thought leadership, and aligning marketing strategy with business development to influence institutional decision-makers.

Location: Must be based in New York City

Company

hirify.global provides omnichain interoperability infrastructure, enabling applications and financial institutions to utilize crypto rails at scale.

What you will do

• Produce high-impact institutional content, including case studies, research reports, solution briefs, and whitepapers.
• Plan and execute targeted marketing initiatives and thought leadership programs for institutional audiences.
• Partner with Business Development and Investor Relations to create assets for every stage of the sales funnel.
• Distill complex technical capabilities into clear, ROI-focused language for risk-conscious decision-makers.
• Analyze campaign performance, track asset usage, and use real-world data to refine marketing strategy.
• Coordinate participation in key institutional events, roundtables, and industry forums.

Requirements

• 3-5 years of experience in product marketing, content marketing, or sales enablement.
• Proven background within institutional finance, fintech, or the crypto sector.
• Exceptional writing and storytelling ability tailored for C-suite and technical stakeholders.
• Strong organizational skills with the ability to manage multiple deliverables in a fast-paced environment.
• Ability to work cross-functionally and translate complex concepts into persuasive, credible materials.
• Genuine interest in the intersection of traditional finance and blockchain adoption.

Culture & Benefits

• Focus on high-performance and fast-paced professional growth.
• Collaboration with technical, business, and investor relations teams.
• Opportunity to shape the institutional adoption of blockchain technology.
• Diverse and inclusive workplace committed to equal opportunity.