Director, Data Strategy & Analytics (Marketing Technology)

TL;DR

Director, Data Strategy & Analytics (Marketing Technology): Leading the integration of advanced marketing technology stacks, signal resilience, and AI-driven data strategies for high-impact client engagements with an accent on technical architecture and organizational innovation. Focus on bridging the gap between ETL data processes and measurement, scaling infrastructure solutions, and consulting with stakeholders on complex identity and privacy challenges.

Location: Must be based in or able to work from Philadelphia, PA

Compensation: $154,000–$190,300 (Total Cash)

Company

hirify.global provides engineered marketing services, helping brands build deeper consumer relationships through data-driven technology and personalized strategy.

What you will do

• Evolve the Technology practice to maintain industry-leading standards for signal resilience, identity resolution, and marketing automation.
• Serve as a strategic subject matter expert for key clients, architecting complex implementations involving CRM, analytics, and media pixels.
• Drive organizational AI integration, evangelizing proprietary internal AI tools and identifying opportunities for marketing technology innovation.
• Conduct comprehensive marketing system audits, evaluating client tag architecture and CDP integration health.
• Develop internal point-of-view documentation and training to educate client teams on emerging tech like privacy sandboxes and server-side tracking.
• Lead the strategy for privacy and compliance, ensuring technical implementations adhere to global legislation like GDPR and CCPA.

Requirements

• Expert-level knowledge of the AdTech/MarTech ecosystem, including Google Marketing Platform, Meta CAPI, Amazon Marketing Cloud, and leading CDPs.
• Proven experience in signal resilience using Server-to-Server integrations and identity-based solutions.
• Strong technical consulting skills, with the ability to translate complex blockers into actionable business recommendations for executive stakeholders.
• Programming literacy, including familiarity with JavaScript, SQL, and HTML/CSS for troubleshooting and automation.
• Fluency in English is required to effectively support global client teams.

Nice to have

• Proficiency in Python or R for advanced automation and data analysis.
• Understanding of agentic AI and its application in structured data for customer profiling.

Culture & Benefits

• Comprehensive healthcare, dental, and vision insurance with 401(k) contributions.
• Unlimited PTO and generous parental leave (16 weeks primary/6 weeks secondary caregiver).
• Annual learning and tuition stipends for ongoing professional development.
• Practical stipends for wellness, mobile phone, internet, and a one-time home office equipment allowance.
• Flexible work environment with an annual 4-week 'Work From Anywhere' policy.