Director, Marketing Analytics (MarTech)

TL;DR

Director, Marketing Analytics (MarTech): Translating complex multi-brand marketing data into actionable insights to drive growth and optimize spend with an accent on BI adoption, attribution modeling, and incrementality testing. Focus on building a modern analytics environment, designing controlled experiments, and scaling measurement maturity across the brand portfolio.

Location: Remote (US) or Hybrid in Alpharetta, GA

Company

hirify.global is a growth-stage company providing a fan engagement platform for high school sports, managing brands including GoFan, NFHS Network, and MaxPreps.

What you will do

• Integrate and analyze data across NFHS Network, MaxPreps, and GoFan to build a holistic view of marketing performance.
• Conduct deep user-level analysis to identify behavioral trends, retention drivers, and strategies to increase ARPU.
• Develop executive-level dashboards and lead the organization's transition from manual reporting to a modern BI environment.
• Design and execute controlled experiments and incrementality tests to measure the impact of marketing channels.
• Own the Marketing Analytics roadmap, defining the long-term vision and priorities for measurement capabilities.
• Refine attribution models to evaluate the customer journey and optimize high-ROI media allocation.

Requirements

• 7+ years of experience in marketing analytics, business intelligence, or data strategy.
• Strong proficiency in SQL and BI tools such as Sigma, Looker, Tableau, or Power BI.
• Experience designing multi-channel attribution models, incrementality tests, and marketing mix analyses.
• Expertise in experiment design, statistical analysis, and data storytelling for executive stakeholders.
• Ability to operate across multiple brands and cross-functional teams in fast-paced environments.
• Must be based in the US to be eligible for full-time employee benefits.

Culture & Benefits

• Comprehensive medical, dental, vision, life, and disability insurance plans.
• Company equity (stock options) and 401K plan with company match.
• Open PTO policy and Employee Emergency Fund.
• Hybrid and flexible work environment.
• Culture based on accountability, collaboration, growth, and fairness.