Marketing Data Analyst (SQL)

TL;DR

Marketing Data Analyst (SQL/Python): Building and shaping a new marketing analytics capability with an accent on data modeling, attribution, and cross-channel performance analysis. Focus on driving sustainable growth by partnering with leadership and tech teams to deliver actionable insights and scalable analytical frameworks.

Location: Must be based in Munich, Germany (Hybrid 50% in-office)

Company

hirify.global is a fast-growing vacation rental technology company on a mission to simplify booking and hosting holiday homes for millions of guests and hosts worldwide.

What you will do

• Act as an analytics partner for marketing leadership to drive strategic initiatives, budget allocation, and revenue growth.
• Translate marketing logic from SEO, CRM, and performance channels into clear analytical requirements and data models.
• Own complex topics such as attribution, cost/revenue allocation, and bidding optimization.
• Partner with Marketing Technology on tracking concepts, event design, and ensuring high data quality.
• Deliver end-to-end analytics work from data modeling and SQL analysis to visualization and stakeholder communication.
• Define standards and tooling, while mentoring the team on analytical best practices and AI-driven workflows.

Requirements

• 3+ years of experience in Data Analytics.
• Proficiency in advanced SQL and Python.
• Proven ability to translate complex data analysis into clear, actionable business insights.
• Strong ownership mindset and experience managing projects with multiple stakeholders.
• Experience building scalable analytical frameworks for real business needs.
• Must be able to work in a hybrid setup in Munich, Germany.

Nice to have

• Hands-on expertise in multi-channel marketing analytics in a B2B or B2C environment.
• Specific experience in attribution modeling, cost/revenue allocation, or bidding strategies.
• Strong personal focus on AI enablement and integrating AI tools into analytics workflows.

Culture & Benefits

• Hybrid work model with 50% in-office time for collaboration.
• Opportunity to work up to 8 weeks per year from other locations.
• Access to personal learning budgets with a strong focus on AI development.
• International team environment with colleagues from 60+ nations.
• Travel benefits, gym discounts, and regular team events.