Paid Media Specialist (Adtech)

TL;DR

Paid Media Specialist (Adtech): Trafficking and QA campaigns across various platforms like Meta, TikTok, and Google/YouTube with an accent on ensuring compliance and best practices. Focus on analyzing performance, providing optimization recommendations, and supporting testing roadmaps.

Location: Guatemala

Company

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers.

What you will do

• Traffic and QA campaigns across Meta, TikTok, Snap, Pinterest, LinkedIn, and Google/YouTube.
• Implement and validate Smartly features to speed up time-to-value and reduce manual work.
• Analyze performance and provide optimization recommendations.
• Support testing roadmaps by setting up tests in Smartly, validating inputs, and summarizing learnings.
• Support weekly customer syncs by prepping updates, tracking action items, and executing requests.
• Build enablement assets and help run trainings/office hours to drive client self-sufficiency.

Requirements

• Driven, curious, and eager to learn fast and make an early impact at Smartly.
• Strong interest in paid social and/or programmatic, with appetite to build fluency across platforms and buying motions.
• 1-2 Years of media buying or campaign ops experience with monthly media budget above $150k with fundamentals in structure, objectives, creative, and measurement.
• Data-minded and able to turn complex inputs into clear, actionable recommendations.
• Strong communicator and team player who can explain buyer concepts simply.
• Google/YouTube a big plus (programmatic familiarity also a plus)

Culture & Benefits

• Multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries.
• Inclusive environment where everyone feels respected and heard.
• Diversity, Equity & Inclusion approach is at the heart of it.