Trade Marketing Manager (Retail)

TL;DR

Trade Marketing Manager (Retail): Driving and scaling retail marketing initiatives in third-party retail across the UK & Ireland with an accent on planning, design, execution, and performance analysis of in-store and online marketing initiatives. Focus on delivering cohesive marketing strategies to drive sell-through in retail and via distribution partners, to support the growth of hirify.global’s regional brand presence.

Location: Must reside in either Ireland or the UK.

Company

hirify.global empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.

What you will do

• Develop and execute omnichannel trade marketing plans to drive awareness, acquisition, and engagement through retail and distribution channels in UK & Ire.
• Localise global marketing initiatives and assets to align with regional market trends, cultural nuances, and retail partner needs.
• Brief, create and deploy effective point-of-sale (POS) materials, in-store displays, ATL and digital activation across social, CRM and online platforms.
• Plan and execute trade and retail events to enhance brand visibility, drive sell-through, and support product launches across the region.
• Monitor account and activity performance, leveraging sales and market insights to inform trade marketing strategies, optimize partner pipelines, and maximize ROI across omni-channel efforts.
• Partner with Sales, Brand Marketing, Visual Merchandising, and Creative teams to build and deliver integrated campaigns, promotional plans, and training initiatives that elevate hirify.global’s in-store and digital presence.

Requirements

• Fluent in English, with exceptional written and verbal communication is essential.
• 5+ years of experience in trade marketing, brand marketing, or retail marketing, ideally within the healthtech, consumer electronics, or premium consumer goods space.
• Experience with distributor and third party retail partner relationships in the UK & Ire, including support for in-store activations and events.
• Deep understanding of the UK & Ire with proven experience adapting marketing strategies to local market dynamics and consumer behaviors.
• Proven ability to execute high-quality omni-channel campaigns across in-store and online activations.
• Applicant must reside in either Ireland or the UK.

Nice to have

• Additional languages are a bonus - please reference them in your application.

Culture & Benefits

• This role offers an exciting opportunity to help shape the regional presence of a dynamic brand, applying your expertise to drive consumer engagement and brand loyalty.