Senior Influencer Manager (Gamedev)

TL;DR

Senior Influencer Manager (Gamedev): Managing relationships with content creators and executing influencer marketing initiatives for Dead by Daylight with an accent on community engagement and player-first experiences. Focus on identifying new creators, managing the creator program, and analyzing performance metrics.

Location: Montreal, QC

Company

Behaviour Interactive is the largest Canadian gaming studio, known for its flagship franchise, Dead by Daylight™.

What you will do

• Analyze the creator landscape to identify and activate new creators and unlock new opportunities.
• Oversee management of the Dead by Daylight creator program, including onboarding new creators and engaging in the Discords.
• Contribute to the Creator Program strategy, developing new approaches and ideas to grow and evolve the program.
• Actively engage with creators by providing opportunities, providing ongoing support, and managing evergreen programming.
• Partner with senior influencer stakeholders on paid activations and campaigns aligned with annual marketing plans.
• Support tracking and analysis of creator code performance and monetization impact.

Requirements

• Proven experience managing influencer activations and creator programs within gaming or entertainment.
• Strong understanding of live-service and multiplayer games, with a player-first mindset.
• Proven ability to manage and execute strategy, set clear goals, and oversee campaign operations.
• Ability to analyze engagement metrics such as viewership, content output, and retention.
• Familiarity with Discord and Analytics platforms: (Level Up, Sprout, or equivalent).
• Ability to work autonomously and effectively prioritize your responsibilities.

Culture & Benefits

• Behaviour Interactive embraces a diverse and creative environment where everyone is celebrated.
• Value folks of all ages, sex, ethnicity, colour, ethnic or national origin, religion, sexual orientation, gender identity, civil status, disability, or any other protected characteristics as per applicable law.