Senior Lead, International Brand Media (Marketing)

TL;DR

Senior Lead, International Brand Media (Marketing): Defining and executing hirify.global media strategy in key international markets to grow brand awareness and affinity with an accent on data-driven optimization and cross-functional collaboration. Focus on launching high-impact campaigns across OTT, linear TV, and OOH, while partnering with regional teams to deliver cohesive performance-driven marketing.

Location: Remote, must be based in Dublin, Ireland

Company

hirify.global is a human performance company dedicated to unlocking healthspan through deeper insights into the body and daily life.

What you will do

• Define international media strategies to drive brand awareness across key markets including UK/IE, DACH, GCC, and ANZ.
• Develop high-value partnerships with media platforms spanning linear TV, OTT, audio, and out-of-home advertising.
• Analyze consumer insights and performance data to inform strategic media recommendations and market-specific KPIs.
• Collaborate cross-functionally with creative, analytics, performance media, and talent teams for flawless campaign execution.
• Foster alignment between global and regional marketing stakeholders to ensure a cohesive brand identity.

Requirements

• 7+ years of professional experience in media, marketing, or agency environments.
• Proven track record leading impactful global media strategies.
• Strong command of media analytics, KPIs, and data-driven reporting.
• Ability to influence stakeholders and simplify complex media concepts for diverse teams.
• Must reside in Dublin, Ireland.
• Commitment to leveraging AI tools to maintain high-quality output standards.

Culture & Benefits

• Focus on diversity, equity, and inclusion in the workplace.
• Fast-paced environment centered on human performance and innovation.
• Support for professional growth and continuous learning.
• Culture that values character and diverse experience over traditional requirements.