Creative Marketing Manager

TL;DR

Creative Marketing Manager (Marketing): Developing and executing high-impact ad concepts for performance marketing campaigns with an accent on UGC content, creative strategy, and performance metrics. Focus on analyzing test results, identifying user insights, and scaling creative hypotheses to drive growth for mobile applications.

Location: Remote or hybrid work options available.

Company

A tech company focused on developing lifestyle and pet care mobile applications, committed to creating meaningful digital experiences.

What you will do

• Develop creative ad concepts for Meta and TikTok performance campaigns.
• Draft comprehensive creative briefs for motion and graphic design teams.
• Manage the end-to-end production of UGC creatives, from ideation to scripting.
• Conduct deep competitor analysis to refine marketing positioning.
• Analyze campaign performance data to identify trends and user insights.
• Propose and iterate on data-driven hypotheses for creative scaling.

Requirements

• 1+ years of experience in a similar marketing role.
• Strong understanding of app performance metrics and ad network mechanics.
• Proven experience managing UGC creative workflows from ideation to execution.
• Ability to interpret performance data and generate actionable hypotheses.
• Proficiency in writing high-converting ad copy.
• English level: B2 or higher required.

Nice to have

• Experience with AI tools for content creation.
• Background in social media advertising for subscription-based mobile apps.

Culture & Benefits

• Unlimited time-off policy.
• Flexibility to choose between remote or hybrid work environments.
• Comprehensive compensation for sports, education, and language courses.
• Mental health support including psychologist compensation.
• Health insurance and 100% sick leave compensation.
• Regular team building events and international offsites.

Hiring process

• HR interview, followed by a test task.
• Technical interview and team fit session before the final offer.