Senior Social Strategist

TL;DR

Senior Social Strategist (Marketing): Leading social-first strategy for Dove, developing content strategies and always-on frameworks that connect brand purpose to audience behavior on social with an accent on consumer, cultural, and category insight. Focus on translating platform data and audience research into actionable creative briefs and presenting strategic recommendations to the Dove brand team.

Location: Must live in Mexico City or Metropolitan area

Company

OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands.

What you will do

• Lead social-first strategy for Dove, developing content strategies and always-on frameworks.
• Mine consumer, cultural, and category insight to identify opportunities for Dove in social conversations.
• Translate platform data, social listening, and audience research into actionable creative briefs.
• Develop audience and community strategies that deepen Dove's connection with diverse audiences.
• Partner with the creative team to shape ideas from brief through to execution.
• Analyse social performance data and campaign results to refine strategy over time.

Requirements

• 8+ years of strategy experience, with a significant focus on social-first or digital-first work for consumer brands.
• Deep understanding of social platforms (TikTok, Instagram, YouTube, and emerging channels).
• A track record of developing strategies that led to effective, measurable social campaigns or content programmes.
• Experience in beauty, personal care, wellness, or FMCG.
• Proven ability to turn research, data, and cultural observation into sharp, actionable briefs.
• Professional proficiency in English.

Nice to have

• Experience working on Dove or Unilever brands.
• Multi-market or global brand strategy experience.
• Experience in a social-specialist, in-house, or embedded agency environment.
• Familiarity with social commerce, community management strategy, or earned media approaches.
• Experience with brand purpose, inclusion, or social impact strategy.

Culture & Benefits

• Equal opportunity employer committed to creating an inclusive working environment.
• Encouraged to reach your full potential, and individual differences are valued and respected.
• Ambitious environmental goals around sustainability, with science-based emissions reduction targets.