Offline Paid Media Lead (Starlink)

TL;DR

Offline Paid Media Lead (Starlink): Scaling offline media efforts globally across audio, TV, and out-of-home with an accent on strategy, execution, and performance of offline media programs. Focus on reaching new audiences, building brand awareness, and driving high-quality leads to the site.

Location: Must be willing to work in office five days per week

Salary: $85,000.00 - $120,000/per year

Company

SpaceX was founded under the belief that a future where humanity is out exploring the stars is fundamentally more exciting than one where we are not.

What you will do

• Own research, planning, budgeting, execution, and optimization of offline media campaigns across audio, video, and out-of-home.
• Partner with product and content teams to develop creative messaging tailored to the target audience for offline media.
• Lead media agency partners in campaign scoping, media planning, creative execution, and contracting.
• Conduct brand awareness and market research on the target audience to inform creative strategy and media mix for offline campaign activation.
• Develop offline media marketing roadmap in priority markets, defining local tentpole moments and key activations across offline marketing channels.
• Work closely with the data analytics and paid media teams to implement campaign reporting and measurement.

Requirements

• Bachelor’s degree in business, communications, marketing, or related fields.
• 3+ years of professional experience in offline media channels (audio, OOH, TV, print etc.), including hands-on experience negotiating with publishers, networks, and media vendors to secure favorable rates and placements.
• Deep understanding of paid media (all channels) and strong knowledge of the media industry.
• Strong project management skills and the ability to autonomously lead cross-functional initiatives from concept to execution.
• Excellent interpersonal, communication, presentation, and negotiation skills.
• Must be willing to work in office five days per week

Nice to have

• Experience leading media agencies on campaign strategy and execution.
• Proven success and expertise in building integrated global marketing campaigns to raise brand awareness across all offline channels.
• Experience with advanced measurement and analytics, including brand lift, awareness survey, incrementality, and media mix modeling.
• Independently motivated, with a track record of project ownership and delivering measurable results.

Culture & Benefits

• Eligible for long-term incentives, in the form of company stock or long-term cash awards, as well as potential discretionary bonuses and the ability to purchase additional stock at a discount through an Employee Stock Purchase Plan.
• Access to comprehensive medical, vision, and dental coverage, access to a 401(k) retirement plan, short and long-term disability insurance, life insurance, paid parental leave, and various other discounts and perks.
• Accrue 3 weeks of paid vacation and will be eligible for 10 or more paid holidays per year.