Head of CRM (Fintech)

TL;DR

Head of CRM (Fintech): Leading and building a customer-centric CRM practice with an accent on strategic lifecycle management and global market growth. Focus on pioneering agentic AI-driven personalization and transitioning the CRM function from execution to strategic advisory.

Location: Must be based in Paris

Company

hirify.global is a fast-growing European finance management platform for SMEs, simplifying banking and financial tools for over 600,000 customers.

What you will do

• Drive commercial performance by leading strategic CRM initiatives that boost customer lifecycle metrics.
• Transition the CRM team from execution to a strategic advisory role within the organization.
• Pioneer and scale agentic AI decisioning and personalization capabilities across global markets.
• Lead, mentor, and evolve the CRM team as the company scales its operations.
• Oversee campaign optimization across email, push notifications, SMS, and in-app channels.

Requirements

• Must be located in Paris for an on-site role.
• Strong hands-on experience with modern CRM platforms like Braze or Customer.io.
• Proven track record in stakeholder management and elevating a marketing function.
• Deep expertise in marketing analytics and data-driven lifecycle optimization.
• Experience managing and scaling teams within a high-growth environment.

Nice to have

• Experience with AI-driven personalization and decisioning at scale.
• Background in fintech or B2B SaaS marketing.

Culture & Benefits

• Work in a diverse, international environment with 80+ nationalities.
• Access to cutting-edge AI tools like Claude Code, Cursor, and Copilot.
• Focus on customer satisfaction with a Net Promoter Score of 75.
• High-impact role contributing to the journey of becoming a Credit Institution.
• Emphasis on merit-based growth and discrimination-free processes.

Hiring process

• Initial interviews with Talent Acquisition and leadership.
• Remote or live skill-based exercise to demonstrate functional expertise.
• Average hiring process duration of approximately 20 working days.