Head of CRM (Fintech)

TL;DR

Head of CRM (Fintech): Building and leading a customer-centric CRM practice to elevate the function to strategic influence across global markets with an accent on lifecycle performance, AI personalization, and commercial growth. Focus on implementing agentic AI decisioning, optimizing multi-channel communications, and scaling the CRM operating model.

Location: On-site in Paris, France

Company

hirify.global is a leading European finance workspace providing banking and financial tools for SMEs.

What you will do

• Lead strategic CRM initiatives to boost customer lifecycle performance, revenue, and conversion rates.
• Transition the CRM team into a strategic advisory role and own the global CRM roadmap.
• Launch and manage agentic AI decisioning and personalization capabilities for segmentation and content timing.
• Oversee campaign execution and optimization across email, push notifications, SMS, and in-app channels.
• Develop and scale the CRM team, improving operational excellence and lifecycle strategy.

Requirements

• Proven track record in strategic stakeholder management and advising cross-functional teams using data-driven insights.
• Deep expertise in customer journeys and scaling personalization capabilities across channels.
• Hands-on technical administration skills and tactical depth with Braze or Customer.io.
• Strong background in marketing analytics to optimize lifecycle metrics like MAC and revenue.
• Experience in people management and evolving operating models during company scaling.

Culture & Benefits

• Customer-centric culture with a high Net Promoter Score of 75.
• Diverse and inclusive environment featuring over 80 nationalities.
• Unlimited access to top-tier AI tools for all employees to encourage experimentation.
• Fast-scaling, profitable environment progressing toward becoming a Credit Institution.

Hiring process

• The standard candidate journey lasts approximately 20 working days.