TL;DR

Head Of Equity Marketing (Fintech): Developing and implementing marketing strategies for the investment solutions platform with an accent on ETFs, SMAs, and third-party wealth marketing. Focus on executing go-to-market plans, driving lead generation through integrated campaigns, and ensuring brand narrative consistency across the US market.

Location: Must be based in New York, New York, United States

Salary: $125,000 - $250,000

Company

%hirify_global% is a leading global investment banking, securities, and investment management firm providing a wide range of financial services to a substantial and diversified client base.

What you will do

Develop and implement integrated marketing strategies to support the investment solutions and ETF business.
Execute comprehensive go-to-market plans for product launches and high-impact campaigns.
Collaborate with content and product teams to create marketing materials for models and SMAs.
Manage sponsorship strategy, in-field initiatives, and event execution for key partner firms.
Measure and report on marketing impact, optimizing campaigns to drive MROI and business growth.
Build and maintain relationships with cross-functional leadership, distribution teams, and stakeholders.

Requirements

8+ years of experience in marketing within a leading financial institution.
In-depth knowledge of the asset management industry, products, and competitive landscape.
Demonstrated experience in marketing models and SMAs.
Strong background in product and digital marketing with knowledge of B2B martech.
Excellent communication and influencing skills with experience in matrixed organizations.
Bachelor’s Degree required; MBA or CFA designation is preferred.

Culture & Benefits

Best-in-class benefits and wellness programs tailored for US-based employees.
Opportunity to collaborate with diverse, talented professionals in a leading financial institution.
Culture focused on integrity, transparency, and sustainable long-term success.
Eligibility for discretionary bonuses based on fiscal year-end performance.