обновлено 6 дней назад
Head Of Equity Marketing (Fintech)
125 000 - 250 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Head Of Equity Marketing (Fintech): Developing and implementing marketing strategies for the investment solutions platform with an accent on ETFs, SMAs, and third-party wealth marketing. Focus on executing go-to-market plans, driving lead generation through integrated campaigns, and ensuring brand narrative consistency across the US market.
Location: Must be based in New York, New York, United States
Salary: $125,000 - $250,000
Company
is a leading global investment banking, securities, and investment management firm providing a wide range of financial services to a substantial and diversified client base.
What you will do
- Develop and implement integrated marketing strategies to support the investment solutions and ETF business.
- Execute comprehensive go-to-market plans for product launches and high-impact campaigns.
- Collaborate with content and product teams to create marketing materials for models and SMAs.
- Manage sponsorship strategy, in-field initiatives, and event execution for key partner firms.
- Measure and report on marketing impact, optimizing campaigns to drive MROI and business growth.
- Build and maintain relationships with cross-functional leadership, distribution teams, and stakeholders.
Requirements
- 8+ years of experience in marketing within a leading financial institution.
- In-depth knowledge of the asset management industry, products, and competitive landscape.
- Demonstrated experience in marketing models and SMAs.
- Strong background in product and digital marketing with knowledge of B2B martech.
- Excellent communication and influencing skills with experience in matrixed organizations.
- Bachelor’s Degree required; MBA or CFA designation is preferred.
Culture & Benefits
- Best-in-class benefits and wellness programs tailored for US-based employees.
- Opportunity to collaborate with diverse, talented professionals in a leading financial institution.
- Culture focused on integrity, transparency, and sustainable long-term success.
- Eligibility for discretionary bonuses based on fiscal year-end performance.
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