Marketing Manager (Fintech/Web3)

Marketing Manager - B2B Marketing

Company

Wirex

Conditions

13 hours agoSenior Birmingham, UK Remote Full Time Marketing Jobs by Wirex

Skills

B2b Marketing Stablecoins Partner Enablement Whitepaper Case Study Usdc Saas Generative Ai Mql Go-To-Market Defi Fintech Eurc Non-Custodial Architecture Pipeline Predictability Demand Generation Communication Smart Contract Data Analysis Roi Webinar Web3 Content Strategy Stablecoin Onchain Treasury

About the Role

You will own and execute go-to-market strategies for B2B products, build and scale demand-generation engines beyond paid media, and translate complex blockchain primitives into clear business outcomes. You will create full-funnel content including solution briefs, webinars, and thought leadership, and develop partner marketing toolkits to accelerate partner launches. You will work remotely while aligning with approximately ±2 hours of the UK timezone to collaborate with stakeholders and measure marketing activity against commercial metrics such as MQLs, pipeline and ROI.

Requirements

• 5+ years in B2B growth or product marketing, ideally within Fintech SaaS or Web3
• Deep understanding of stablecoin ecosystems such as USDC and EURC
• Knowledge of onchain treasury management, non-custodial architecture and smart contract vaults
• Ability to connect marketing activity to commercial outcomes (MQLs pipeline predictability ROI)
• Entrepreneurial hands-on execution with experience working to lean budgets
• Strong written and verbal communication skills for executive audiences
• Experience integrating Generative AI into B2B marketing workflows
• Ability to work within approximately ±2 hours of the UK timezone

Responsibilities

• Co-own positioning messaging and go-to-market strategy for B2B products
• Build and scale demand-generation engines beyond paid media
• Translate complex blockchain primitives into clear business outcomes
• Develop full-funnel content including solution briefs and webinars
• Create partner marketing toolkits to accelerate partner go-live and adoption

Benefits

• Generous leave and public holidays
• Paid charity day
• Flexible working hours and remote working
• Company-provided equipment
• Annual training and development budget

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