Product Marketing Manager (Stablecoins)

TL;DR

Product Marketing Manager (Stablecoins): Developing and executing go-to-market strategy for stablecoin infrastructure and cross-border payment solutions with an accent on translating complex regulatory and technical requirements into clear institutional value propositions. Focus on driving market leadership, building scalable messaging frameworks, and collaborating across product and sales teams to accelerate institutional adoption.

Location: Must be based in the United States

Company

hirify.global is a federally chartered crypto bank and institutional digital asset platform building advanced security infrastructure for global finance.

What you will do

• Drive end-to-end go-to-market strategy and positioning for stablecoin issuance and correspondent banking products.
• Translate complex infrastructure capabilities into clear institutional value narratives.
• Create scalable messaging, enablement materials, and competitive frameworks to empower sales teams.
• Collaborate across product, sales, and compliance functions to integrate offerings into the broader platform strategy.
• Listen to market signals, customers, and sales teams to influence product roadmap and messaging.
• Manage ambiguity and align priorities across multiple high-impact product launches and strategic partnerships.

Requirements

• Location: Must be based in the United States.
• Proven track record of shaping positioning and go-to-market strategies for complex financial or crypto infrastructure.
• Experience translating technical and regulatory depth into effective market leadership strategies.
• Strong leadership skills to drive cross-functional initiatives and influence revenue strategy in high-growth environments.
• Executive-level communication and stakeholder alignment abilities to partner with product, sales, and leadership teams.

Culture & Benefits

• Growth-oriented environment focused on developing specific skills and competencies through a defined Factors of Growth & Impact framework.
• Mission-driven culture aimed at building the foundation for safe institutional digital asset participation.
• Collaborative and inclusive workplace that celebrates diversity and supports professional development.
• Opportunities to contribute to a pioneering organization at the intersection of traditional finance and crypto.