Assistant Manager, Marketing Analytics

TL;DR

Assistant Manager, Marketing Analytics: Supporting the delivery of marketing performance insights and Marketing Mix Modelling (MMM) projects with an accent on data validation, model interpretation, and strategic optimization. Focus on transforming complex data into actionable insights to shape media investment and improve campaign effectiveness.

Location: Must be based in the UK; Hybrid role requiring at least 40% time in office sites (Bristol, Edinburgh, Chester, Halifax, or Leeds).

Salary: £48,987 – £54,430

Company

A leading British financial services group focused on building sustainable brands and enhancing customer experiences.

What you will do

• Manage end-to-end data collection and validation for MMM inputs to ensure accuracy and completeness.
• Interpret model outputs, including ROI and elasticities, into clear actionable insights for commercial teams.
• Support annual planning cycles to help shape investment scenarios and media strategies.
• Maintain robust documentation and governance for MMM cycles to ensure cross-team alignment.
• Collaborate with media teams and senior stakeholders to optimize campaign performance.

Requirements

• Proven experience in ATL media measurement techniques such as econometrics or marketing mix modelling.
• Strong proficiency in data analysis, problem-solving, and attention to detail.
• Practical experience with R, Python, and SQL for data querying and analysis.
• Proficiency in data visualization using tools like Power BI.
• Strong communication skills to present complex findings to diverse stakeholders.
• Must be based in the UK and able to attend office locations in Bristol, Edinburgh, Chester, Halifax, or Leeds.

Nice to have

• Experience with Cloud platforms, specifically GCP and Vertex AI.
• Understanding of multi-touch attribution (MTA), AB testing, and incrementality testing.

Culture & Benefits

• Generous pension contribution of up to 15%.
• Annual performance-related bonus scheme.
• 28 days of annual leave plus bank holidays.
• Flexible working arrangements including job share, reduced hours, and hybrid options.
• Comprehensive health and wellbeing initiatives including parental leave and menopause support.