Marketing Data Analyst

TL;DR

Marketing Data Analyst: Analyzing performance marketing and web product data with an accent on attribution models and marketing channel effectiveness. Focus on translating complex data into actionable recommendations to drive revenue growth.

Location: Remote

Company

hirify.global is looking for a Marketing Data Analyst with experience in performance marketing analytics and web products.

What you will do

• Build and maintain attribution models, including working with MMP data.
• Analyze the effectiveness of advertising channels (Facebook Ads, Google Ads, etc.).
• Analyze payment data, monetization funnels, and conversion rates across PSPs.
• Design experiments, perform statistical analysis, and interpret results.
• Develop and maintain Airflow DAGs, write Python scripts for data analysis and processing.
• Write complex SQL queries, optimize performance, and conduct data exploration in BigQuery.

Requirements

• 2+ years of experience as a Marketing Data Analyst / Growth Analyst / Performance Analyst.
• Experience working with attribution data and analyzing advertising channels such as Facebook Ads and Google Ads.
• Advanced SQL skills, including window functions, CTEs, complex joins, and query optimization.
• Experience working with large-scale datasets in BigQuery, understanding of partitioning and cost optimization.
• Proficiency in Python scripting for data analysis, automation, and data processing.
• Understanding of attribution models and experience with MMPs (AppsFlyer or Adjust).
• Strong statistical thinking and ability to correctly interpret A/B testing results.

Nice to have

• Experience writing and maintaining Airflow DAGs.
• Experience working with data models in dbt.
• Experience working with Billing/PSP data from systems like Stripe, PayPal, Primer.
• Basic understanding of MMM (Media Mix Modeling).

Culture & Benefits

• Exciting challenges and growth prospects in an international company.
• High decision-making speed and diverse projects.
• Flexibility in approaches, with no processes for the sake of processes.
• Effective and friendly communication at any level.
• Highly competitive compensation package and performance review practice.
• Flexible schedule and the opportunity to work remotely.
• Respect for work-life balance, including holidays and sick days.
• Additional medical insurance and compensation for specialized training and conference attendance.