Brand Lead (AI)

TL;DR

Brand Lead (AI): Driving hirify.global's brand presence across paid channels, cultural activations, and developer communities with an accent on building credibility and affinity among developers. Focus on translating hirify.global’s technical reputation into a brand that compounds over time, managing brand sponsorships, and serving as the first point of contact for press and media inquiries.

Location: New York, NY

Salary: $160,000 - $200,000 USD

Company

hirify.global is building the foundation for agent engineering in the real world, helping developers move from prototypes to production-ready AI agents.

What you will do

• Develop brand moments that earn attention and drive developer community presence.
• Be the internal champion for brand personality and raise the bar for brand vibe and polish.
• Own out-of-home advertising program and drive paid digital brand investments.
• Investigate and test influencer and creator partnerships.
• Manage inbound PR and media opportunities.
• Measure and report on brand performance.

Requirements

• Cultural antenna and strong instinct for what resonates with technical audiences.
• Brand voice and creative sensibility to elevate creative output.
• Ownership mentality and energized by building programs from scratch.
• Technical curiosity and genuine interest in AI and the developer ecosystem.

Nice to have

• Proven brand builder with experience managing OOH, sponsorships, or similar programs.
• Media buyer instincts to evaluate and negotiate media buys.
• Influencer and partnership experience in a technical or niche context.
• Developer marketing experience and understanding of what earns trust with technical audiences.

Culture & Benefits

• Competitive compensation including base salary, variable compensation, and meaningful equity.
• Benefits include medical, dental, and vision coverage, flexible vacation, a 401(k) plan, and life insurance.
• Team members in the EU, UK, and APAC receive locally competitive benefits.