Global Marketing Expert (Fintech)

TL;DR

Global Marketing Expert (Fintech): Leading the execution and activation of global marketing partnerships, ensuring brand consistency and excellence across markets. Focus on creative concepting, managing external partners, and defining KPIs for partnership impact.

Location: Hybrid 2-3 times/week in Miami, Florida

Company

Nu is the world’s largest digital banking platform outside of Asia, serving over 123 million customers across Brazil, Mexico, and Colombia.

What you will do

• Lead the creative concepting and execution of on-site activations, ensuring a seamless premium experience for attendees.
• Act as the primary point of contact for external partners, agencies, and internal cross-functional teams (Legal, PR, Regional Marketing).
• Create "activation playbooks" that allow regional teams to implement global sponsorships with local relevance.
• Define KPIs for each partnership (e.g., reach, sentiment, lead gen, ROI) and deliver post-event reports to leadership.
• Manage a multi-million dollar global activation budget, ensuring efficient allocation and vendor management.

Requirements

• High Education in Marketing, Business, Communications, or related field; MBA or advanced degree is a plus.
• 8 years of experience in marketing, with a strong emphasis on brand activations and sponsorships.
• Proven ability to manage projects across multiple time zones, cultures, and languages.
• Strong commercial acumen with experience navigating complex multi-year partnership contracts.
• A "design-first" approach with high attention to detail to ensure brand aesthetics are upheld in physical and digital environments.
• Fluency in English is mandatory; Portuguese and Spanish are a plus.

Nice to have

• Experience in the F1 ecosystem is a strong plus.

Culture & Benefits

• Opportunity of earning equity at Nu.
• Medical, dental, and vision insurance.
• Extended maternity and paternity leaves.
• Learning platform of courses and language learning program.
• Mental health and wellness assistance program.
• 401K, Health Saving Account and Flexible Spending Account.