Commerce Strategy Lead (Retail Media)

TL;DR

Commerce Strategy Lead (Retail Media): Orchestrating cross-functional Nestlé retail digital media strategies and end-to-end commerce initiatives with an accent on driving revenue growth and transaction uplift. Focus on coordinating stakeholders across marketing and analytics to scale e-commerce solutions and optimize retail performance.

Location: Must be based in the United Kingdom with the right to work in the UK. Hybrid role with office attendance expected ~4 days/week.

Company

hirify.global is a global media operating unit of WPP, providing AI-driven media, data, and partnership solutions for leading brands.

What you will do

• Act as the central coordinator for RDM and E2E commerce initiatives across marketing, commercial, and analytics teams.
• Lead the orchestration of RDM activation plans aligned with Nestlé’s consumer recruitment and revenue objectives.
• Oversee campaign deployment and ensure effective execution through collaboration with internal digital and commerce teams.
• Monitor KPIs such as basket incidence and ROI, providing actionable insights for continuous campaign optimization.
• Facilitate workshops and touchpoints to align stakeholders and external partners on campaign strategies.
• Document and share best practices to drive scalability across Nestlé categories.

Requirements

• 8+ years of experience in commerce, paid media, trade strategy, retail, or consulting.
• Must have the right to work in the UK.
• Deep understanding of retail commercial elements, including profit margins, forecasting, and demand planning.
• Proven ability to manage direct reports and work with retail bid management platforms like Pacvue.
• Strong experience in campaign management across multiple retail platforms such as Amazon and Criteo.
• Ability to thrive in a fast-paced, collaborative environment with a self-starter attitude.

Culture & Benefits

• Access to global WPP networks for growth, networking, and learning at the cutting edge of marketing.
• Competitive medical, vision, and dental insurance plans.
• Comprehensive group retirement plans and significant paid time off.
• Employee mental health awareness days and various resource groups.
• Frequent in-office events celebrating milestones, team wins, and thought leadership.