Media Bi Specialist (Fintech)

TL;DR

Media BI Specialist (Fintech): Responsible for measuring, analyzing, and explaining the impact of paid media investments with an accent on performance measurement, incrementality, and ROI across the full funnel. Focus on connecting paid media data with product usage and financial outcomes, helping define official metrics and guide investment decisions.

Location: Hybrid 2-3 times/week in Sao Paulo, Brazil

Company

Nu is one of the largest digital financial platforms in the world, with more than 127 million customers across Brazil, Mexico, and Colombia.

What you will do

• Analyze awareness, consideration, and performance campaigns across paid media channels, connecting media metrics to real funnel and business outcomes.
• Evaluate CAC, CPA, ROI, payback, marginal efficiency, and internal KPIs by channel, campaign, audience, and time period.
• Connect paid media performance with product activation, usage, and revenue generation.
• Partner with product, growth, and finance teams to align marketing metrics with business outcomes.
• Develop models for volume, ROI, and investment forecasting, as well as budget allocation and scenario simulations.
• Guarantee consistency, reliability, and trustworthiness of paid media and business data.

Requirements

• 5+ years of relevant experience in marketing analytics, growth analytics, media analytics, or similar roles.
• Strong hands-on experience analyzing paid media performance and large-scale marketing investments.
• Proven experience with incrementality, experimentation, and/or attribution models.
• Advanced proficiency in SQL and BI tools (e.g., Looker, Power BI, Tableau).
• Solid experience with cohort analysis, LTV, CAC, ROI, and funnel metrics.
• Proficiency in English.

Nice to have

• Experience working closely with paid media platforms such as Google, Meta, or similar ecosystems.
• Background in fintech, digital products, or data-driven growth environments.
• Experience influencing budget allocation and investment decisions at scale.

Culture & Benefits

• Chance of earning equity at hirify.global.
• NuCare – Psychological, Financial and Legal Assistance Program.
• NuLanguage – Language Course Program.
• Extended Parental Leave and Daycare Allowance.
• 30 days of paid vacation.