Strategy Director (Experience)

TL;DR

Strategy Director (Experience): Leading strategic brand and CX initiatives for major clients with an accent on omnichannel customer journeys and design-thinking methodologies. Focus on co-creating scalable experience strategies, facilitating C-suite workshops, and aligning operational workstreams to drive business growth and customer engagement.

Location: Must be based in or be able to travel regularly to Bentonville, Arkansas for onsite work (Hybrid: 4 days/week).

Company

hirify.global is a world-leading brand consultancy within WPP, specializing in strategic and creative capabilities that define and solve complex business problems through the lens of brand.

What you will do

• Define opportunities, insights, and frameworks for the design team to elevate brand touch-points across physical, human, and digital ecosystems.
• Facilitate high-level workshops and co-creation sessions with diverse client stakeholders, including C-suite executives.
• Craft compelling storylines and brand experience strategies grounded in consumer insight and data.
• Map operational workstreams and define requirements for digital, service, and retail initiatives.
• Lead and mentor cross-functional teams to deliver scalable innovations and experience strategies.
• Analyze customer experience outcomes to optimize brand performance and drive revenue growth.

Requirements

• Must be able to work onsite 4 days a week in Bentonville, Arkansas.
• Proven experience in Customer Experience design-thinking methodology and cross-channel journey mapping.
• Strong background in both B2B and B2C brand operations and psychological insights.
• Excellent communication, public speaking, and presentation skills for diverse stakeholder groups.
• Demonstrated ability to manage multiple complex projects simultaneously in high-pressure environments.
• Experience in leading research into best-in-class customer programs and retail technology trends.

Culture & Benefits

• Collaborative environment fostered by a hybrid working model centered on in-person connection.
• Opportunity to work within the broader WPP network on large-scale, high-impact branding projects.
• Commitment to a culture of respect, inclusion, and equal opportunity employment.
• Focus on professional development and practice growth in new service lines.