Product Principal (AI)

Location: Dallas, TX or New York, NY, United States

Company

hirify.global is a global independent platform company combining business strategy, media, creative, and data through its proprietary Alli operating system.

What you will do

• Shape the long-term vision, product strategy, and roadmap for Alli’s Creative Insights and Marketplace platforms.
• Lead the development of AI- and data science-driven tools that improve marketing performance and decision-making.
• Manage product initiatives and lifecycles from ideation and feasibility through launch, optimization, and continuous innovation.
• Coordinate with Engineering, Creative, Media, Sales, Marketing, customers, and external partners to deliver scalable capabilities.
• Drive user research, experimentation, A/B testing, UI/UX improvements, and data-informed product iteration.
• Develop go-to-market strategies, product presentations, partnerships, and adoption plans for internal and external audiences.

Requirements

• Bachelor’s degree or equivalent work experience.
• 7+ years of experience in an advertising or creative agency, or in a product-focused technology role.
• 7+ years of experience with customer data, martech datasets, and/or digital advertising platforms, including collaboration with creative teams.
• Experience managing the end-to-end product lifecycle and working with LLMs, prompt engineering, and/or data science modeling.
• Strong stakeholder management, user empathy, and experience presenting product marketing materials to large internal and external audiences using Keynote or PowerPoint.
• Self-motivated approach and interest in learning new tools and technologies.

Nice to have

• Experience with Pendo, Mixpanel, or Google Analytics.
• Familiarity with creative intelligence platforms such as Smartly, VidMob, or Kargo.

Culture & Benefits

• Professional development programs, mentorship, and career advancement support.
• Paid time off, holidays, parental leave, and annual bonus eligibility.
• Healthcare, retirement or pension plans with contribution matching, fertility and family support, and pet insurance.
• Lifestyle spending accounts, commuter benefits where available, and paid volunteering time.
• AI Enterprise accounts and weekly AI training sessions.
• Benefits vary by country, location, and geography.