Vp, Marketing (SaaS)

TL;DR

Vp, Marketing (SaaS): Leading the growth of the pdfFiller platform, focusing on brand strategy, integrated marketing, and customer lifecycle management. Focus on scaling product-led growth motions, leveraging AI-driven tools, and optimizing marketing performance metrics to drive measurable business results.

Location: Remote or hybrid from the United States, Poland, Romania, or Ukraine.

Company

hirify.global is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions.

What you will do

• Lead management of pdfFiller’s PPC and SEO strategies, leveraging pdfFiller’s proprietary “marketing engine” and marketing budget.
• Define and evolve pdfFiller’s brand strategy, ensuring a modern, differentiated market narrative that drives both perception and measurable growth.
• Own the integrated marketing strategy and customer lifecycle management across acquisition, activation, retention and expansion.
• Own product marketing strategy, including positioning, messaging, competitive intelligence, go-to-market planning, and new feature launch execution.
• Lead and optimize PLG motions, including trial-to-paid conversion, onboarding, lifecycle engagement, and self-serve expansion.
• Oversee marketing performance metrics including CAC, LTV, funnel conversion, and revenue contribution, ensuring disciplined investment decisions.

Requirements

• 10+ years of progressive marketing leadership experience in SaaS, including experience scaling a business beyond $10M and ideally $100M ARR.
• Proven experience leading PLG strategies, including activation, self-serve conversion, and expansion.
• Strong track record in performance marketing with deep fluency in SaaS unit economics.
• Demonstrated experience incorporating AI or advanced analytics into marketing strategy and optimization.
• Success partnering closely with Product on pricing, packaging, and go-to-market execution.
• Strong analytical mindset with experience building forecasting models, dashboards, and experimentation frameworks.

Culture & Benefits

• Flexible working environment with remote and hybrid options.
• Competitive compensation and stock options.
• Professional growth and learning opportunities.
• Comprehensive health and well-being programs.
• Family-friendly culture with flexibility for parents.
• Support for charitable initiatives through the hirify.global Care programme.