Marketing Coordinator (CRM & Loyalty)

TL;DR

Marketing Coordinator (CRM & Loyalty): Executing high-impact campaigns across email and SMS, focusing on customer activation and long-term loyalty for the eyewear brand. Focus on personalized experiences, CRM architecture optimization, and ensuring flawless, on-brand, and highly targeted messaging.

Location: Preference for candidates located in the Greater New York City area, but remote accommodations can be made for candidates located in Arizona, California, Colorado, Florida, Illinois, Iowa, Kansas, Massachusetts, Minnesota, Missouri, Nevada, New Jersey, New York, Ohio, Oregon, or Texas.

Salary: $62,500 to $67,000

Company

hirify.global is an eyewear company that aims to make prescription eyewear affordable and accessible.

What you will do

• Own the full production lifecycle for all CRM initiatives within Bloomreach, including asset management, HTML coding/adjustments, and final deployment.
• Act as the primary keeper of the CRM calendar, using Jira and ClickUp to coordinate timelines, communicate dependencies, and flag risks to stakeholders.
• Collaborate with Developers, Product, and Creative teams to gather requirements and ensure all technical components are functioning correctly.
• Conduct rigorous pre-send QA to ensure a seamless experience across all devices and email clients.
• Set up and monitor A/B tests for subject lines, creative variations, and send times, maintaining a centralized learning hub to track and share results.

Requirements

• 2–4 years of hands-on experience in CRM, lifecycle marketing, or marketing operations within a B2C e-commerce environment.
• Proven experience building and launching multi-channel campaigns (email and SMS) within an enterprise-level platform like Bloomreach.
• Proficiency in using project management tools (Jira and ClickUp) to manage complex tasks and cross-functional documentation.
• Solid understanding of HTML/CSS for responsive email development and troubleshooting.
• Demonstrated ability to manage audience segmentation, suppression lists, and personalization tokens for targeted messaging.
• Strong attention to detail and a high bar for executional quality to ensure error-free campaign delivery.

Nice to have

• Experience with advanced Bloomreach features, such as Scenarios, Jinja/Liquid scripting, and webhooks for real-time personalization.
• Previous experience in the optical industry or a technical retail environment with complex product catalogs.
• Deep familiarity with deliverability best practices and global regulations, including CAN-SPAM, GDPR, and CCPA.
• Full professional fluency in English and Spanish (written and verbal) to support localized campaign execution.

Culture & Benefits

• 100% premiums covered for medical, dental, and vision for employees (50% for dependents).
• Generous PTO in addition to our Week of Zen - the time between Christmas and New Year’s to relax and recuperate.
• Fully Paid Parental Leave - 16 weeks for birthing and non-birthing parents.
• Annual Zenni Gift Card - to use towards our products!
• Annual Bonus Program
• 401k with up to 4% match