Manager, Business Analytics (Brand Marketing)

TL;DR

Manager, Business Analytics (Brand Marketing): Leading the brand measurement strategy and optimizing global marketing investment with an accent on quantifying awareness, consideration, and upper-funnel impact. Focus on connecting marketing spend to long-term member growth through sophisticated data modeling, media effectiveness analysis, and executive-level strategic insights.

Location: Must be based in or be able to relocate to the Boston, MA office

Salary: $150,000 - $180,000

Company

hirify.global empowers members to reach their highest potential through a deeper understanding of their health and performance.

What you will do

• Define and execute the end-to-end brand measurement strategy across all upper-funnel metrics.
• Build and manage a continuous test-and-learn roadmap for brand media initiatives.
• Analyze campaign performance across channels to inform media investment and strategy.
• Translate complex data from surveys, web behavior, and media plans into actionable insights for senior leadership.
• Manage, mentor, and develop a team of analysts, promoting high performance and analytical rigor.
• Evaluate and integrate external data partners to enhance measurement capabilities.

Requirements

• 6+ years of experience in Analytics, preferably in a consumer-facing business.
• Proficiency in SQL and experience with platforms like dbt or Snowflake.
• Demonstrated success in influencing senior stakeholders using data-driven strategic recommendations.
• Ability to manage, lead, and mentor analytical teams.
• Must work onsite in the Boston, MA office (relocation support available).
• US work authorization required (E-verify participant).

Culture & Benefits

• Competitive base salary combined with a generous equity package.
• Meaningful ownership in the company's long-term growth and success.
• Diverse and inclusive environment valuing both character and experience.
• Opportunities to drive strategic impact for a global health-tech brand.