SEO Digital Marketing Specialist (Google Ads)

TL;DR

SEO Digital Marketing Specialist (Google Ads/Meta Ads): Developing and executing integrated SEO and performance marketing strategies for e-commerce and B2B brands with an accent on driving organic growth, maximizing ad ROI, and managing multi-channel campaigns. Focus on keyword research, technical SEO optimization, data-driven campaign performance analysis, and iterative A/B testing.

Location: Must be based in Alberta, Canada (MST time zone)

hirify.global

An organization managing a house-of-brands portfolio that focuses on scaling e-commerce and B2B digital operations.

What you will do

• Develop and execute comprehensive SEO roadmaps including technical, on-page, and off-page optimizations.
• Plan and manage Google Ads and Meta Ads campaigns to maximize ROI for both B2B and DTC segments.
• Coordinate with content and development teams to enhance landing pages, metadata, and site architecture.
• Analyze performance metrics using GA4 and other analytics tools to provide actionable recommendations.
• Conduct A/B testing on ad creatives, audiences, and messaging to improve conversion rates and lead quality.
• Prepare regular reporting on rankings, traffic, and campaign performance for leadership.

Requirements

• 3–5 years of hands-on experience in SEO and performance marketing.
• English proficiency required for copy, briefs, and strategy development.
• Proven expertise in managing Google Ads and Meta Business Manager platforms.
• Practical experience with SEO tools (SEMrush) and analytics dashboards (GA4, Looker Studio).
• Familiarity with e-commerce platforms like Shopify or Adobe Commerce.
• Ability to work full-time (40 hours per week) in the MST time zone.

Nice to have

• Background in B2B wholesale marketing.
• Experience managing multi-brand portfolios.

Culture & Benefits

• Permanent work-from-home arrangement.
• Health Insurance coverage provided.
• Opportunity to work on diverse brands and digital marketing challenges.
• Collaborative environment focused on growth and data-driven results.