Brand Lead (Igaming)

TL;DR

Brand Lead (Igaming): Defining and driving brand strategy for the Swedish market with an accent on brand equity, cultural relevance, and ATL advertising effectiveness. Focus on leading long-term brand growth, navigating complex regulatory environments, and providing senior-level strategic guidance.

Location: Must be based in Malta, Gibraltar, or working remotely from Sweden.

Company

An international online casino company creating innovative and responsible gaming experiences.

What you will do

• Define and evolve the brand positioning and attitude within the competitive Swedish iGaming market.
• Lead long-term brand planning and challenge short-term performance strategies that risk brand dilution.
• Oversee creative output across TV, OOH, radio, and sponsorships to ensure high quality and cultural relevance.
• Manage ATL media planning, budgeting, and negotiations with external partners.
• Ensure all brand activity complies with strict Swedish gambling regulations and advertising standards.
• Advise senior leadership on market trends, competitive moves, and brand governance.

Requirements

• Experience in brand leadership, market strategy, or brand management.
• Strong background in iGaming, betting, or regulated entertainment categories.
• Proven experience building brands through ATL advertising channels.
• Deep understanding of Swedish gambling regulation and advertising standards.
• Confident working with senior stakeholders and external agencies.
• Must be located in Malta, Gibraltar, or able to work remotely from Sweden.

Culture & Benefits

• Private health insurance and wellness incentives, including fitness allowances.
• Flexible national holidays policy.
• Work From Anywhere program starting at 10 days per year, increasing with tenure.
• Access to hirify.global College for professional development and continuous learning.
• Collaborative office spaces with provided lunches and snacks.
• Diverse and inclusive environment focused on innovation and mutual support.