User Acquisition Manager (Pet Tech)

TL;DR

User Acquisition Manager (Pet Tech): Scaling paid advertising campaigns across Meta for the Woofz platform with an accent on budget management, ROAS optimization, and data-driven performance analysis. Focus on testing hypotheses, generating high-quality ad creatives, and collaborating with product marketing teams to improve user acquisition metrics.

Company

A leading pet tech company dedicated to improving the lives of pets and their owners through smart technology.

What you will do

• Create, manage, and scale advertising campaigns on Meta and other channels.
• Optimize ad performance to achieve key targets for ROAS and CPA.
• Develop and test new hypotheses to improve acquisition efficiency.
• Collaborate with product and creative teams to produce and refine ad content.
• Analyze competitor strategies and market trends to identify new growth opportunities.

Requirements

• 2+ years of professional experience in user acquisition or performance marketing.
• Proven track record managing budgets exceeding $100K on Meta platforms.
• Proficiency in tracking and optimizing core metrics like ROI, LTV, and Churn.
• Experience utilizing data visualization and product analytics tools such as Amplitude and Tableau.
• Intermediate or higher level of English required.

Nice to have

• Creative thinking and a strong ability to contribute to brainstorming sessions.
• Systematic work approach and ability to make decisions based on data.

Culture & Benefits

• Flexible work format: choose between remote or hybrid.
• Unlimited time-off policy.
• 75% compensation for sports and educational expenses.
• Comprehensive health insurance and 100% paid sick leave.
• Regular team-building events and offsites in locations like Spain, Italy, and Poland.

Hiring process

• HR interview, followed by a test task.
• Technical interview and team fit discussion before the final offer.