User Acquisition/Retention Manager (Performance Marketing)

TL;DR

User Acquisition/Retention Manager (Performance Marketing): Lead generation and user acquisition for external B2B clients via Telecom and Digital channels with an accent on campaign strategy and ROI optimization. Focus on managing full-cycle messaging campaigns, optimizing conversion funnels, and utilizing Big Data tools for performance growth.

Location: Hybrid (Remote with optional office visits in Ukraine)

Company

Ukraine's largest and most trusted mobile operator.

What you will do

• Create and manage user acquisition messaging campaigns via SMS, Viber, and Google Messages using proprietary Big Data tools.
• Manage full-cycle campaigns from initial strategy to execution and continuous optimization.
• Analyze performance data to ensure strong ROI and efficient budget allocation.
• Optimize existing creative strategies and funnels while testing new acquisition channels.
• Conduct market and competitor research to identify growth opportunities and emerging trends.

Requirements

• Proven track record in managing retention or performance-based UA campaigns using the CPA model.
• Experience in e-commerce, banking, or insurance verticals.
• Solid understanding of conversion tracking, analytics, and campaign optimization.
• Proficiency with BI tools such as Power BI, Tableau, or Google Data Studio.
• Must be based in Ukraine to support the hybrid work format.

Nice to have

• Experience with email marketing or Telecom-based channels.
• Hands-on expertise with Google Ads and Facebook Ads.
• Knowledge of SQL.

Culture & Benefits

• Competitive salary and quarterly performance bonuses.
• Remote work format with optional office visits.
• Comprehensive medical and life insurance.
• Paid sick leave and vacation with flexible working hours.
• Opportunities for professional growth within a collaborative team environment.