User Acquisition Manager (AI)

TL;DR

User Acquisition Manager (AI): Scaling paid advertising campaigns across Meta, AppLovin, and TikTok for an AI-powered fashion app with an accent on budget management and performance optimization. Focus on analyzing KPIs like ROAS and CPA, developing creative hypotheses, and collaborating with PMMs to refine product messaging and ad performance.

Company

An innovative AI-powered fashion startup operating with the resources and stability of an established company.

What you will do

• Create, manage, and scale performance advertising campaigns across Meta, AppLovin, and TikTok.
• Own and optimize key performance metrics including ROAS, CPA, and total spend.
• Develop and test data-driven hypotheses to enhance user acquisition efficiency.
• Collaborate closely with PMMs and creative teams to improve product messaging and ad assets.
• Conduct competitive research to identify new strategies, channels, and creative opportunities.
• Brainstorm innovative ideas to drive growth and user engagement.

Requirements

• 2+ years of experience in user acquisition or performance marketing.
• Proven track record managing budgets exceeding $100K on paid social channels.
• Strong proficiency in marketing metrics and their impact on business growth.
• Analytical mindset with experience using tools like Amplitude or Tableau.
• English proficiency at B2 level or higher is required.
• Ability to adapt quickly and support decisions with data-driven evidence.

Culture & Benefits

• Flexible work environment offering a choice between remote and hybrid setups.
• Unlimited time-off policy and 100% sick leave compensation.
• Comprehensive health insurance and financial support for sports and education.
• Professional development resources including language course and psychologist compensations.
• Regular team-building events and offsites in locations such as Spain, Italy, and Poland.
• Modern coworking space compensation and employee birthday presents.

Hiring process

• HR interview, followed by a test task.
• Technical interview and team fit assessment.