Creative Lead (Gamedev)

TL;DR

Creative Lead (Gamedev): Owning the creative quality bar and shaping the roadmap for UA creatives in a mobile gaming company with an accent on visual direction and data-driven decision-making. Focus on analyzing creative performance metrics and leveraging AI tools for ideation and prototyping.

Company

hirify.global is a fast-growing mobile gaming company with a unique approach to game development, fostering ownership, creativity, performance, and fun within its teams.

What you will do

• Define and own the creative quality bar across all UA formats (video, playable, static).
• Build and lead the creative roadmap, setting hypotheses and iterating based on performance data.
• Lead and mentor Creative Producers, providing clear visual direction and actionable feedback.
• Analyze creative performance metrics (CPI, IPM, CTR) to inform creative decisions and A/B test strategies.
• Collaborate with the UA team and marketing artists to align creative output with acquisition goals.
• Manage relationships with external creative agencies, ensuring quality and brand consistency.

Requirements

• 5+ years of experience in UA creative production or performance marketing creative direction.
• Strong visual literacy, with the ability to articulate why a creative works in technical terms.
• Track record of creative decisions leading to measurable performance improvements.
• Data-driven mindset, comfortable with dashboards and A/B tests.
• Experience managing or mentoring people in creative/production roles.
• Experience working with external creative agencies.
• Active user of AI tools for ideation, prototyping, and analysis.
• Fluent English (spoken and written).

Nice to have

• Experience in hypercasual or casual mobile gaming.
• Familiarity with Blender or After Effects.

Culture & Benefits

• Passionate and always pushing to learn new things.
• Creative and innovative environment.
• Team players.

Hiring process

• Meet the recruiter.
• Meet the direct manager.
• Home Assignment.
• Meet the team.
• Meet with Leadership.