Live Events Strategy Analyst

TL;DR

Live Events Strategy Analyst (Medtech): Conducting audience analysis and market research to optimize event placement and HCP engagement with an accent on prescribing trends and healthcare ecosystem data. Focus on building segmented target lists, forecasting attendance, and delivering actionable insights to support sales and event operations teams.

Company

hirify.global is a leading healthcare information services company providing health information and event-based engagement for healthcare professionals and patients.

What you will do

• Conduct audience analysis using prescribing trends, specialty data, and practice demographics.
• Build segmented target lists of HCPs, hospitals, and community practices.
• Forecast potential event attendance using historical data and engagement benchmarks.
• Analyze healthcare ecosystems to identify high-value regions and partnered venues.
• Deliver actionable insights and executive summaries to improve event strategy.
• Collaborate with sales and marketing teams to refine targeting and performance metrics.

Requirements

• Proficiency in CRM and marketing analytics tools.
• Experience with data visualization platforms like Tableau or Power BI.
• Strong understanding of HCP databases, NPI taxonomy, and healthcare market dynamics.
• Ability to translate complex data sets into clear recommendations for client-facing teams.
• Capability to manage multiple concurrent projects in a fast-paced environment.

Culture & Benefits

• Comprehensive health and wellness benefits.
• Equal Opportunity employer committed to diversity and inclusion.
• Opportunities for professional development within a major healthcare media entity.
• Collaborative environment working across cross-functional teams.