Product Lead (Media/AI)

TL;DR

Product Lead (Media/AI): Leading the transition of historical media assets into a modern, AI-driven digital ecosystem with an accent on product strategy, metadata automation, and commercializing legacy content. Focus on building technical solutions that unlock new B2B and B2C revenue streams while bridging the gap between legacy archive systems and future-forward discovery technology.

Location: Must have existing right to work and live in Australia; role is based in North Sydney with flexible/hybrid work options available.

Company

hirify.global is Australia’s largest locally owned media company, home to a wide range of trusted television, radio, and digital brands that reach almost every Australian.

What you will do

• Define and execute the strategic product roadmap for the digital archive, ensuring alignment with long-term business growth.
• Conduct user research to identify willingness-to-pay and unlock new commercial opportunities in B2B and B2C markets.
• Partner with engineering and data science teams to translate complex business requirements into AI-powered technical solutions.
• Oversee data and experimentation strategy to test innovative ways of surfacing content through automated metadata and search enhancements.
• Manage stakeholder alignment across the business through high-impact presentations and collaborative discovery sessions.

Requirements

• 8+ years of experience in product leadership within media, consumer-facing, or B2B digital products.
• Proven experience managing large-scale data migrations or Media Asset Management (MAM) systems.
• Deep interest in AI/ML applications and content discoverability.
• Exceptional executive acumen and stakeholder management skills.
• User-centric mindset with a focus on data-driven product-market fit.
• Must have existing right to live and work in Australia.

Culture & Benefits

• 18 weeks paid parental leave for both primary and secondary carers.
• Flexible working arrangements including hybrid options and flexible hours.
• Access to an 'Employee Exclusives' program with unique brand experiences.
• Complimentary digital newspaper subscriptions and annual Stan gift vouchers.
• Commitment to diversity, inclusion, and a safe, supportive work environment.