Lead Qualification Specialist (Inside Sales)

Location: Cape Town, South Africa

Company

hirify.global operates through a network of more than 100 offices, each with its own local identity and rewards.

What you will do

• Monitor and manage inbound leads from campaigns, website forms, gated content, webinars, events, and digital channels.
• Assess lead quality using ICP criteria, behavioral signals, and engagement history, then hand off, nurture, request information, or disqualify leads.
• Research higher-value accounts, identify contacts and buying signals, and share relevant insights with sales and marketing.
• Execute personalized and automated email nurture sequences using HubSpot, Marketo, or equivalent marketing automation platforms.
• Optimize email sequences, templates, subject lines, messaging, and calls to action using performance data.
• Maintain accurate CRM and marketing automation records while meeting lead response, meetings booked, and conversion KPIs.

Requirements

• 2–4 years of experience in inside sales, lead development, sales development, or B2B email marketing.
• 1–2 years of experience qualifying and nurturing inbound B2B leads.
• Hands-on experience with HubSpot, Marketo, or an equivalent marketing automation platform.
• Experience managing contacts in CRM systems, preferably Salesforce.
• Strong written English communication skills required, including professional and personalized outreach at scale.
• Strong organization, attention to detail, high-volume lead management, and knowledge of B2B technology products and solutions.

Nice to have

• Knowledge of additional languages.
• Experience contributing to process improvement, outreach templates, and qualification workflows.

Culture & Benefits

• Full-time position in Cape Town.
• Collaborative work with sales, marketing, digital marketing, and lead qualification management.
• Opportunity to improve lead qualification processes and prospect experience through continuous feedback.