Lead Qualification Specialist (Sales)

TL;DR

Lead Qualification Specialist (Sales): Managing and nurturing inbound B2B leads through multi-touch email sequences and CRM workflows with an accent on lead quality assessment, conversion optimization, and marketing automation efficiency. Focus on executing scalable outreach strategies, maintaining high data integrity in CRM systems, and collaborating with sales/marketing teams to drive lead-to-opportunity growth.

Location: Must be based in Cape Town, South Africa

Company

hirify.global is the world’s largest provider of language services and technology solutions for global business, operating in over 90 cities worldwide.

What you will do

• Monitor and assess incoming leads from various digital channels against ICP and engagement criteria.
• Execute and optimize multi-touch email nurture sequences using marketing automation platforms like HubSpot or Marketo.
• Conduct research on leads to identify key contacts and buying signals to inform the sales team.
• Maintain real-time, accurate lead records in Salesforce and marketing automation systems.
• Collaborate with digital marketing and senior management to test and improve messaging, subject lines, and CTAs.
• Track and report on key performance metrics including response time, meeting bookings, and conversion rates.

Requirements

• 2–4 years of experience in inside sales, lead development, or B2B email marketing.
• 1–2 years of experience in qualifying and nurturing inbound B2B leads.
• Hands-on proficiency with marketing automation tools like HubSpot or Marketo.
• Experience managing lead contacts within Salesforce or similar CRM platforms.
• Strong written communication skills in English for crafting professional, personalized outreach.
• Organized with an automation-first mindset and ability to manage high lead volumes.

Culture & Benefits

• Global team environment with offices in 100+ locations.
• Exposure to international business practices and a diverse global client base.
• Opportunities for professional development within the world's largest language services provider.
• Structured role with clear KPIs and collaboration across sales, marketing, and management departments.