Marketing Manager (Italy)

TL;DR

Marketing Manager (Italy): Driving brand activation and retail marketing strategies to strengthen market presence across grocery, retail, and e-retail channels with an accent on brand awareness and sales growth. Focus on managing distributor relationships, executing trade marketing initiatives, and collaborating with cross-functional teams to deliver effective local campaigns.

Location: Must be based in Italy (Remote)

Company

hirify.global is a pop culture lifestyle brand that creates licensed products, including figures, apparel, and accessories, fostering a creative environment for fans.

What you will do

• Manage strategy and implementation of retail marketing activity across Italy, including in-store visibility and online merchandising.
• Lead marketing activities for priority brands and content releases to drive awareness and sales.
• Collaborate with retailers to create bespoke designs, online assets, and in-store events.
• Take ownership of the regional marketing budget, analyzing campaign success and ROI.
• Work closely with the Sales team to deliver on growth categories and new product launches via a 12-month strategic plan.
• Manage distributor relationships to ensure the brand is effectively represented and executed within budget.

Requirements

• Fluent in both English and Italian
• Several years of experience in brand marketing within the Italian or EMEA market
• Strong commercial awareness and ability to drive results
• Excellent prioritization and multi-tasking skills
• Exceptional communication, negotiation, and presentation abilities
• Strong interest or understanding of pop culture

Culture & Benefits

• Competitive compensation package with full benefits.
• 401(k) plan with company matching contributions.
• Creative and inclusive work environment focused on pop culture.
• Opportunity to influence brand strategy in a key regional market.