Senior Product Marketing Manager (CRM)

TL;DR

Senior Product Marketing Manager (CRM): Driving user activation, engagement, and retention through multichannel communication strategies with an accent on AI-driven personalization and predictive modeling. Focus on building experiments, managing the global CRM roadmap, and analyzing growth metrics to maximize LTV and business impact.

Location: Hybrid role based in Limassol, Cyprus

Company

hirify.global is a global tech company challenging injustice through fair ride-hailing services, now operating in 48 countries with a focus on people-first solutions ranging from mobility to financial services.

What you will do

• Own the end-to-end CRM strategy across all lifecycle stages to boost activation and monetization.
• Develop and optimize multi-channel flows including push, email, in-app, SMS, and WhatsApp.
• Partner with Product, Data, and ML teams to design experiments and scale AI-driven personalization.
• Analyze performance using advanced metrics like LTV, uplift, and incrementality.
• Manage the global CRM roadmap to ensure cross-team alignment and measurable impact.

Requirements

• 5+ years in CRM or lifecycle marketing for high-growth digital products (marketplaces, mobility, or fintech).
• Expertise in segmentation, messaging logic, and multi-channel orchestration.
• Hands-on experience with CRM/ESP/CDP platforms like Braze or Bloomreach.
• Solid data literacy, including proficiency in SQL and ability to work with predictive/ML-based targeting.
• Strong stakeholder management skills to lead cross-functional initiatives.

Culture & Benefits

• Official employment with a stable salary package.
• Hybrid work model with a flexible schedule.
• Health insurance and necessary high-quality work equipment.
• Access to professional counseling services (psychological, legal, financial).
• Opportunities for professional growth through training programs and paid educational courses.