Regional Lead, Activation (Media)

TL;DR

Regional Lead, Activation (Media): Managing a team of experts across social, programmatic, and implementational planning, ensuring seamless translation of plans to activation and achieving excellence in campaign operations. Focus on delivering high-quality hubbed activation services, managing performance across campaign budgets, and advising stakeholders on industry changes to support their business challenges.

Location: Must be based in the UK.

Company

hirify.global is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

What you will do

• Manage a team of experts across Social, Programmatic, and Implementational planning.
• Ensure the delivery and quality of hubbed Activation services and reporting.
• Work closely with Regional Ops and LOB Leads in Germany and Warsaw to scale delivery.
• Manage performance across campaign budgets and daily spend levels.
• Outline advanced data analytics/measurement frameworks.
• Advise key stakeholders on industry changes and transformation.

Requirements

• 15+ years of experience with 10+ years in digital paid media, strategy, retail, or consulting.
• Advanced understanding of multiple digital practice areas, with a strong background in biddable media.
• Proven track record of managing complex, multi-market accounts.
• Ability to craft a compelling, data-driven story.
• Strong communication skills with the ability to communicate with stakeholders at varying levels of seniority.
• Must have the right to work in the UK.

Nice to have

• Ability to travel frequently on short notice and manage work ‘on the road’.
• Ability to work effectively in a matrix organization.

Culture & Benefits

• Gain direct experience working with one of the world's most innovative companies.
• Receive guidance from experienced professionals at both WPP and Amazon.
• Utilize industry-leading tools and platforms, including WPP Open.
• Develop your analytical skills and contribute to data-driven decision making.
• Be part of a team that is shaping the future of marketing on a global scale.
• Hybrid approach, with teams in the office around four days a week.