Sr. Analyst, Strategic Measurement (AI)

TL;DR

Sr. Analyst, Strategic Measurement (AI): Analyzing emerging digital channels and AI search visibility to drive marketing growth with an accent on AEO (Answer Engine Optimization) and brand measurement frameworks. Focus on building advanced attribution models, Media Mix Modeling, and delivering actionable insights to executive leadership.

Location: Must be based in Alberta, British Columbia, or Ontario, Canada

Salary: $90,800 - $113,500 CAD

Company

A global leader in cloud communications empowering developers and businesses to craft personalized customer experiences.

What you will do

• Analyze LLM visibility and Share of Voice to optimize presence in AI search and Answer Engine Optimization.
• Support strategy and modeling for net new and existing brand measurement components.
• Build frameworks to drive experimentation rigor and clear incrementality of marketing initiatives.
• Support Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to guide budget allocation.
• Translate complex data sets into strategic recommendations for executive audiences.
• Enable emerging channel performance tracking and share insights across the marketing organization.

Requirements

• 5+ years of experience in statistical analysis, experimentation, or scenario planning.
• Strong understanding of SEO and emerging AI Search (AEO/GEO) landscapes.
• Experience with running or interpreting advanced measurement frameworks like Incrementality, MMM, or MTA.
• Must be located in Alberta, British Columbia, or Ontario.
• Strong analytical and communication skills for technical and non-technical stakeholders.
• Hypothesis-driven thinking with a passion for clean, trustworthy data.

Nice to have

• Experience with BI tools like Tableau or Looker Studio.
• Working knowledge of Customer Data Platforms (CDPs) and analytics data integrations.
• Interest or exposure to fraud monitoring tools.
• Experience supporting Brand, PR, Social, or Content functions.

Culture & Benefits

• Remote-first work environment with a strong culture of connection.
• Competitive pay and incentive bonus programs.
• Comprehensive healthcare and retirement savings programs.
• Generous time off, parental, and wellness leave.
• Approximately 15% travel anticipated to facilitate in-person connection.