Customer Marketing Manager (Cybersecurity)

TL;DR

Customer Marketing Manager (Cybersecurity): Developing and executing strategies to nurture customer relationships, maximize lifetime value, and drive retention with an accent on building advocacy programs and showcasing success stories. Focus on collaborating with cross-functional teams to identify expansion opportunities and delivering targeted campaigns aligned with cybersecurity business goals.

Location: Remote, must be based in the United States (preference for Central or West Coast time zones)

Company

hirify.global is a global leader in identity security, protecting organizations by managing the entire identity attack surface and neutralizing threats.

What you will do

• Manage the customer case study program, including recruitment, content creation, and promotion of success stories.
• Coordinate customer speakers for webinars, conferences, and prospect calls.
• Develop compelling presentations that translate customer challenges and outcomes into business impact.
• Foster engagement within existing customer communities and online platforms.
• Provide sales enablement by coaching teams on the effective use of customer stories and insights.
• Monitor and report on key customer metrics such as retention, NPS, and campaign effectiveness.

Requirements

• 2-4 years of experience in a customer marketing or advocacy role.
• Strong understanding of customer lifecycle marketing principles.
• Proficiency in marketing automation tools and CRM systems like Salesforce or Eloqua.
• Proven ability to develop and execute case study campaigns.
• Excellent relationship management and communication skills.
• Must be authorized to work in the United States and willing to travel occasionally for in-person events.

Nice to have

• Experience in the cybersecurity industry or related technology sectors.
• Familiarity with community tools like Gainsight, Deeto, or Testimonial Hero.
• Experience with PowerBI and Craft CMS.
• Undergraduate degree in business, marketing, or a related field.

Culture & Benefits

• Culture of flexibility, trust, and continuous learning.
• Supportive environment focused on growth and professional development.
• Emphasis on diversity, inclusion, and creating a connected team culture.
• Opportunity to work on a fast-growing team within a leading cybersecurity organization.