Account Director (Digital)

TL;DR

Account Director (Digital): Leading digital planning and buying output for major brands with an accent on delivering transformational growth through data-driven strategies and platform adoption. Focus on managing complex campaign lifecycles, mentoring the planning team, and interweaving cross-channel media strategies to achieve client goals.

Location: Must be based in or able to commute to London, UK (Hybrid: 4 days/week in office).

Company

A global media collective powered by data, technology, and AI, dedicated to driving creative personalisation and transformational growth for the world's leading brands.

What you will do

• Lead digital planning and buying operations to deliver best-in-class performance for clients.
• Manage end-to-end campaign lifecycles, including brief responses, optimisation, testing frameworks, and reporting.
• Drive platform adoption and upskilling within the Digital and Publishing planning team.
• Develop and implement cross-channel media strategies across both direct response and brand campaigns.
• Mentor and grow individual team members while managing client relationships.
• Interweave various media roles, formats, and flighting to tell compelling implementation stories.

Requirements

• Must have existing knowledge of the UK digital landscape.
• Proven experience in digital planning and buying (DR and Brand) within a media agency or client-side setting.
• Advanced understanding of digital principles, programmatic, paid search, and paid social.
• Technical proficiency in DSPs, ad tech solutions, verification tools, and attribution modelling.
• Strong experience in team management and mentoring.
• Excellent communication and presentation skills.

Culture & Benefits

• Competitive medical, vision, and dental insurance.
• Group retirement plans.
• Significant paid time off and employee mental health awareness days.
• Access to global WPP network for career growth and learning.
• Collaborative hybrid environment focused on creativity and connection.
• Preferential partner discounts.