Demand Generation Manager (Financial Services)

TL;DR

Demand Generation Manager (Financial Services): Running data-led marketing campaigns to build pipeline and increase brand visibility across wealth, investment, and employee benefits markets with an accent on campaign performance and sales alignment. Focus on designing and managing marketing campaigns, collaborating with digital and CRM marketing teams, and supporting commercial objectives in a hybrid London-based role.

Location: London (hybrid)

Salary: £75,000 + bonus

Company

hirify.global supports recruitment for a growing Financial Services firm expanding its marketing capabilities.

What you will do

• Run marketing campaigns to build pipeline and increase visibility across target markets.
• Collaborate with digital marketing and CRM teams to manage campaign activity across the sales funnel.
• Align marketing campaigns with sales teams to support commercial objectives.
• Contribute to a data-led digital marketing approach for B2B and B2C segments.
• Operate autonomously within a small, evolving marketing team.

Requirements

• Location: London (hybrid)
• Experience running demand generation campaigns supporting pipeline growth.
• Strong technical competency in campaign management and sales funnel activity.
• Experience with CRM and marketing automation tools.
• Ability to work independently in a fast-paced, growing organisation.
• Experience collaborating with sales and digital marketing teams.
• Experience in financial services or technology sectors with transferable campaign skills.

Culture & Benefits

• Work within a small, agile, and evolving marketing team.
• Hybrid work format based in London.
• Opportunity to contribute to business growth across multiple markets.