Creative Director (Consumer Products)

TL;DR

Creative Director (Consumer Products): Leading the creative direction of physical merchandise for animated shows, defining visual direction, setting aesthetic standards, and ensuring products align with brand identity. Focus on product development, concept design, illustration, and graphic design, ensuring strong color theory and brand consistency across various product categories.

Location: Remote

Company

hirify.global is an independent animation studio based in Australia making original, long form animated shows distributed on Youtube.

What you will do

• Direct product development, concept, design, and sampling of merchandise across various product categories.
• Ideate and direct illustrations and graphic designs for merchandise and packaging, ensuring brand consistency and visual quality.
• Develop on-brand art styles for new products across each IP, ensuring visual consistency across artists.
• Ideate and select product categories that best appeal to the target audience of each IP.
• Collaborate with Sales, Brand, Licensing, Marketing, and Events teams to align creative direction with business campaigns.

Requirements

• Proven experience in a Creative Director or senior leadership role focused on physical consumer products or merchandise within entertainment, gaming, or licensed IP environments.
• Strong understanding of technical and production limitations of each product category.
• A sharp instinct for visual prioritization within a defined product range.
• Demonstrable experience leading a creative team, setting clear visual direction, and providing constructive feedback.
• Hands-on illustrative skill and the ability to direct illustrative art and define art styles.
• A strong eye for color theory and a thorough understanding of how it applies to physical merchandise.

Nice to have

• Experience with graphic design.
• An understanding of or genuine interest in animation, gaming, and/or ‘internet nerd’ culture.
• Extremely organized with a strong work ethic and the ability to manage multiple product lines and priorities simultaneously.
• Positive, go-getter attitude with a genuine passion for making great products that fans love.

Culture & Benefits

• A competitive starting salary with reviews every 6 months.
• A flexible work arrangement and schedule, with options for work from home and flexi-hours.
• A casual and fun office environment where individual input is valued.
• Regular work functions and free entry to conventions and events.
• Relocation assistance for workers wishing to move to Sydney.
• Close to public transport in the heart of Parramatta and Melbourne CBD.