Product Marketing Manager (Web)

TL;DR

Product Marketing Manager (Web): Scaling landing page performance and conversion strategies for a social networking platform with an accent on data-driven hypothesis testing and cross-channel optimization. Focus on designing and implementing complex A/B tests to improve user acquisition and engagement metrics across high-traffic marketing funnels.

Company

hirify.global is a product-driven company behind a rapidly growing international social networking platform designed for meaningful human connections.

What you will do

• Analyze competitor landing pages and optimize existing web experiences for conversion.
• Develop and execute data-driven hypotheses for A/B testing across multiple channels.
• Prepare detailed specifications and event tracking requirements for implementation.
• Launch, monitor, and analyze experiments to adjust marketing strategies accordingly.
• Identify and resolve technical issues while ensuring high quality in all implementations.
• Collaborate cross-functionally with analysts, designers, and developers to drive performance.

Requirements

• Proven experience in product marketing, growth hacking, or conversion rate optimization.
• Ability to translate data insights into actionable landing page improvements.
• Strong technical understanding of web UX, conversion metrics, and event tracking.
• Experience in coordinating with design and development teams to execute web experiments.
• Goal-oriented mindset focused on driving measurable performance results.

Culture & Benefits

• Work on a fast-growing, ad-free social platform serving millions of users.
• Opportunity to influence key product decisions and shape global marketing strategy.
• Clear career progression path from product marketing roles to senior positions.
• Collaboration within an ambitious team operating in a fast-paced environment.