Product Marketing Manager (Social Networking)

TL;DR

Product Marketing Manager (Social Networking): Developing and scaling a systematic approach to analyzing and optimizing landing pages across Facebook and affiliate channels with an accent on conversion rate optimization and data-driven hypothesis testing. Focus on improving key conversion metrics, launching iterative test pages, and shaping the global marketing strategy.

Company

A social networking web platform facilitating meaningful relationships for over 1 million users across Tier-1 markets.

What you will do

• Take ownership of a key product direction to drive measurable impact on conversion results.
• Build and scale a systematic approach to analyzing, optimizing, and testing landing pages.
• Manage and optimize traffic and conversion across Facebook and affiliate channels.
• Design and implement data-driven hypotheses aimed at improving key conversion metrics.
• Develop and launch multiple landing pages for continuous A/B testing.
• Contribute to the marketing strategy to scale the platform to a top-5 global position.

Requirements

• Proven experience in product marketing for web platforms.
• Strong ability to design and execute data-driven experiments and hypotheses.
• Expertise in landing page optimization and conversion rate improvement.
• Experience working with Facebook and affiliate marketing channels.
• Analytical mindset with a focus on performance-driven results.

Culture & Benefits

• Fast-moving and performance-driven work environment.
• Clear career progression path with the opportunity to grow into a Senior role.
• Opportunity to work on a product with a massive user base in the USA, Canada, and UK.
• High impact role shaping the worldwide scale of an ambitious social networking platform.