Senior Manager, Analytics (AI)

Location: Singapore, Singapore; hybrid, with teams in the office around four days a week

Company

WPP Media is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open marketing platform.

What you will do

• Own the analytics vision, measurement strategy, experimental design, and insight delivery across a dedicated product portfolio.
• Provide strategic consulting on advanced analysis, statistics, experimental design, and measurement.
• Lead analytics and measurement initiatives with internal teams and external client stakeholders.
• Translate complex findings into clear narratives and actionable recommendations for clients and internal stakeholders.
• Drive the analytics roadmap and champion incrementality testing, Multi-Touch Attribution, and Media Mix Modeling.
• Guide Generative AI, Predictive AI, and automated data pipeline projects while mentoring analysts and managing stakeholder expectations.

Requirements

• 5–7 years of professional experience in data science, analytics, or a related quantitative field.
• Experience in an agency or consultative environment, including client relationship management and presenting technical concepts to non-technical audiences.
• Hands-on proficiency in SQL and Python for data manipulation and analysis.
• Strong knowledge of hypothesis testing, statistical analysis, experimental design, A/B testing, and multivariate testing.
• Experience with digital marketing measurement, ad-tech ecosystems, and advanced attribution modeling.
• Ability to mentor, educate, and guide analysts.

Nice to have

• Hands-on experience building or deploying predictive AI models.
• Experience with direct people management.

Culture & Benefits

• Open, inclusive environment focused on trust, respect, creativity, and professional growth.
• Employee resource groups, in-office events, and access to global WPP Media and WPP networks.
• Medical, group retirement, vision, and dental insurance.
• Significant paid time off, partner discounts, and employee mental health awareness days.
• Workplace accommodations or flexibility can be discussed during the interview process.