Senior Data Analyst (Marketing)

TL;DR

Senior Data Analyst (Marketing): Transforming data from Marketing and CRM sources into actionable insights for leadership to drive profitable scaling with an accent on channel attribution and web analytics. Focus on revamping marketing dashboards in Tableau, ensuring data integrity, and optimizing SEO and conversion tracking.

Company

hirify.global is a tech-enabled company providing corporate secretary, accounting, and fintech payment services to SMEs, recognized as one of the fastest-growing companies in the Asia Pacific region.

What you will do

• Improve monthly leadership reporting by revamping marketing dashboards in Tableau for clarity and actionable impact.
• Enhance department-level reporting including page-level performance, keyword mapping for SEO, and website analytics.
• Ensure data integrity and accurate channel attribution by collaborating with tech, product, and data engineering teams.
• Develop and build competitive reporting tools to monitor and drive strategic marketing actions.
• Document key metrics and calculations to ensure accessibility for both technical and non-technical stakeholders.
• Manage one intern and contribute to an inclusive, knowledge-sharing data analytics culture.

Requirements

• Minimum of 8 years of experience as a Data Analyst specifically in Marketing.
• Strong proficiency in SQL and experience with Tableau.
• Deep understanding of channel attribution and web analytics datasets.
• Experience with CRM systems, preferably Hubspot.
• Familiarity with AI-based data analytics models.
• Ability to maintain data pipelines in BigQuery and manage data quality.

Culture & Benefits

• Flexible remote work policy with the option to work fully remote from anywhere for one month per year.
• Competitive market salary with a flexi-benefits scheme for equipment or health and fitness.
• Opportunities for professional growth through autonomy, internal training, and exposure to AI development.
• Eligibility for an employee share ownership plan as the company moves toward a public listing.
• Supportive culture valuing humility, kindness, and direct communication.

Hiring process

• Screening call with Talent Acquisition, two technical analytics rounds (general and marketing-specific), and a behavioural fit assessment.