Senior Data Analyst (Marketing)

TL;DR

Senior Data Analyst (Marketing): Responsible for improving the quality of analysis and decision-making within the Go-to-Market team with an accent on marketing attribution systems and customer acquisition funnels. Focus on improving the overall efficiency of the growth machine and strategically growing the customer base.

Location: Must be commutable to our NYC headquarters. We default to being in-office 3-4 days per week with required attendance on Tuesdays and Thursdays.

Salary: $160,000-$185,000 + target equity + benefits. The base salary offered is dependent upon many factors including skills, experience, location, and education.

Company

GlossGenius is building an ecosystem enabling entrepreneurs to succeed by offering a range of business management tools including booking and scheduling, marketing, analytics, payment processing and much more.

What you will do

• Work directly with various GTM teams to execute high-impact campaigns, experiments, and projects.
• Identify opportunities for optimization and revenue growth through analysis of our funnel, customer performance data, and experiments.
• Own, iterate, and improve upon our multi-touch attribution model and channel lift-testing.
• Define and analyze marketing metrics and KPIs, such as CAC, LTV, and payback period.
• Partner with Data Platform and peer Analytics teams to implement best-in-class analytical frameworks and testing structure across our data stack.
• Leverage AI tools and automation to scale your analysis and focus on the high-impact work.

Requirements

• 5+ years of experience in a highly analytical role, 2+ years in a marketing analytics or science role, ideally at a SaaS company.
• Demonstrated use of AI tools to accelerate analysis, build automations, or improve workflow efficiency.
• Strong perspective on the marketing experimentation lifecycle.
• Strong working knowledge of stats (regression, conversation rate modeling, A/B testing, media mix modeling, etc.).
• Proficiency in SQL and Python.

Nice to have

• Experience with Hex, Looker, Tableau, or other data visualization tools is preferred.
• Familiarity with CRM and Martech tools like Iterable, Hubspot, Eppo and similar is a plus.

Culture & Benefits

• Flexible PTO.
• Competitive health & dental insurance options, with premiums partially or fully covered.
• Fertility and adoption benefits.
• Generous, fully-paid parental leave policy.
• 401k benefit - employees are eligible to contribute starting day 1 of employment.
• Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses.